Developed and executed college, lifestyle, and online marketing promotions for the largest music distributor in the U.S. Planned and executed events such as record release parties, film screenings, in-store performances, and artist meet-and-greets. Created visibility for new products through retail, non-traditional lifestyle, and social media channels. Implemented digital marketing campaigns through social media, banner ads, blogs, and online sweepstakes. Maintained and provided content for the official “Universal Music on Campus” Facebook page. Worked directly with all stakeholders, including retail accounts, artists, strategic partners, consumers, and others. Analyzed trends by reviewing national and regional sales figures, radio play data, industry and consumer technology news, blogs, etc., and tracking preferences for fashion, music, sports, and others for the college-aged demographic. Managed marketing projects in a fast-paced and entrepreneurial environment.